Strategy and communication for innnovation /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Minshall, Tim (Editor), Mortara, Letizia (Editor)
Format: eBook
Language:English
Published: Berlin, Heidelberg Springer Berlin Heidelberg 2013.
Edition:Second edition
Subjects:
Online Access:Click here to view the full text content
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Table of Contents:
  • Part I - Strategic Perspectives on Innovation
  • Part II - Communicative Perspectives on Innovation
  • Part III - Integrated Perspectives on Innovation
  • Part IV - Best Practices and Case Examples.