Managing the public's trust in non-profit organizations /
For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...
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| מחבר תאגידי: | |
| פורמט: | ספר אלקטרוני |
| שפה: | English |
| יצא לאור: |
New York, NY
Springer New York
2014.
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| סדרה: | SpringerBriefs in Psychology,
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| נושאים: | |
| גישה מקוונת: | Click here to view the full text content |
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