Managing the public's trust in non-profit organizations /
For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...
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| Natura: | eBook |
| Lingua: | English |
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New York, NY
Springer New York
2014.
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| Serie: | SpringerBriefs in Psychology,
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| Accesso online: | Click here to view the full text content |
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