E-commerce platform acceptance : suppliers, retailers, and consumers /

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers an...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Chan, Hing Kai, Yip, Nick, Lacka, Ewelina
Format: eBook
Language:English
Published: Cham Springer International Publishing 2014.
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