APA (7th ed.) Citation

Bickhoff, N., Hollensen, S., & Opresnik, M. (2014). The quintessence of marketing: What you really need to know to manage your marketing activities. Springer Berlin Heidelberg.

Chicago Style (17th ed.) Citation

Bickhoff, Nils, Svend Hollensen, and Marc Opresnik. The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014.

MLA (8th ed.) Citation

Bickhoff, Nils, et al. The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities. Springer Berlin Heidelberg, 2014.