The quintessence of marketing : What you really need to know to manage your marketing activities /
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be unders...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg
Springer Berlin Heidelberg
2014.
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| Series: | Quintessence Series
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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