Digital wine : how QR codes facilitate new markets for small wine industries /
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates...
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| Main Authors: | , , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore
Springer Singapore Imprint: Springer,
2014.
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| Series: | SpringerBriefs in Business,
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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