Aerospace marketing management : a handbook for the entire value chain /
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...
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Main Authors: | Malaval, Philippe (Author), Bénaroya, Christophe (Author), Aflalo, Jonathan (Author) |
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Corporate Author: | SpringerLink (Online service) |
Format: | eBook |
Language: | English |
Published: |
Cham
Springer International Publishing
2014.
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Series: | Management for Professionals,
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Subjects: | |
Online Access: | Click here to view the full text content |
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