Strategies in e-business : positioning and social networking in online markets /
In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-with particular regard to applying such initiati...
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Corporate Author: | SpringerLink (Online service) |
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Other Authors: | Palacios-Marques, Daniel, Peris-Ortiz, Marta Peris, Vendrell, Eduardo, Ferri-Ramirez, Cesar, Gil-Pechuan, Ignacio |
Format: | eBook |
Language: | English |
Published: |
Boston, MA
Springer US
2014.
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Subjects: | |
Online Access: | Click here to view the full text content |
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