Strategies in e-business : positioning and social networking in online markets /

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-with particular regard to applying such initiati...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Palacios-Marques, Daniel, Peris-Ortiz, Marta Peris, Vendrell, Eduardo, Ferri-Ramirez, Cesar, Gil-Pechuan, Ignacio
Format: eBook
Language:English
Published: Boston, MA Springer US 2014.
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