Handbook of Islamic marketing /

Handbook of Islamic marketing /

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'Handbook of Islamic Marketing' provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.

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Detalles Bibliográficos
Otros Autores:	Sandkc, Ozlem, Rice, Gillian (College teacher)
Formato:	Libro
Lenguaje:	English
Publicado:	Cheltenham, UK Northampton, MA Edward Elgar ©2011.
Materias:	Marketing > Islamic countries. Marketing > Religious aspects > Islam. Consumption (Economics) > Religious aspects > Islam. Brand name products > Religious aspects > Islam.
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Descripción
Sumario:	'Handbook of Islamic Marketing' provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.
Descripción Física:	xxi, 513 pages: illustrations; 26 cm.
Bibliografía:	Includes bibliographical references and index.
ISBN:	9781849800136 1849800138