Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference /
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mar...
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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