Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference /

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference /

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mar...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Crittenden, Victoria L. (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Business.
Marketing.
Leadership.
Sales management.
Online Access:Click here to view the full text content
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Table of Contents:
  • Channel Management
  • Consumer and Organizational Buyer Behavior
  • International Marketing
  • Marketing Education
  • Marketing and the Law
  • Product and Pricing Management
  • Promotion Management
  • Research Agenda for Marketing in the 21st Century
  • Research Methodology
  • Retailing and Reselling
  • Services Marketing
  • Strategic Planning
  • Jane K. Fenyo Student Paper Competition
  • Addendum.

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