APA (7th ed.) Citation

Cagan, J., Vogel, C. M., & Nussbaum, B. (2002). Creating breakthrough products: Innovation from product planning to program approval. Prentice Hall/PTR.

Chicago Style (17th ed.) Citation

Cagan, Jonathan, Craig M. Vogel, and Bruce Nussbaum. Creating Breakthrough Products: Innovation from Product Planning to Program Approval. Upper Saddle River, NJ: Prentice Hall/PTR, 2002.

MLA (8th ed.) Citation

Cagan, Jonathan, et al. Creating Breakthrough Products: Innovation from Product Planning to Program Approval. Prentice Hall/PTR, 2002.