Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference /
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international...
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Online Access: | Click here to view the full text content |
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