Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research /

Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research /

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Bibliographic Details
Main Author: Allen, Derek R. (Author)
Other Authors: Rao, T. R.
Format: Book
Language:English
Published: Misconsin ASQC Quality Press 2000.
Subjects:
Consumer satisfaction > Statistical methods.
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