Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions /
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...
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| مؤلف مشترك: | |
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| مؤلفون آخرون: | , , |
| التنسيق: | كتاب الكتروني |
| اللغة: | English |
| منشور في: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Click here to view the full text content |
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