Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions /
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...
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| Altri autori: | , , |
| Natura: | eBook |
| Lingua: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Accesso online: | Click here to view the full text content |
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