Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions /

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...

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מחבר תאגידי: SpringerLink (Online service)
מחברים אחרים: Kavaratzis, Mihalis (Editor), Warnaby, Gary (Editor), Ashworth, Gregory J. (Editor)
פורמט: ספר אלקטרוני
שפה:English
יצא לאור: Cham : Springer International Publishing : Imprint: Springer, 2015.
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