SpringerLink (Online service), Brem, A., & Viardot, É. (2015). Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation. Springer International Publishing Imprint: Springer.
Chicago Style (17th ed.) CitationSpringerLink (Online service), Alexander Brem, and Éric Viardot. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Cham: Springer International Publishing Imprint: Springer, 2015.
MLA (8th ed.) CitationSpringerLink (Online service), et al. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer International Publishing Imprint: Springer, 2015.
Warning: These citations may not always be 100% accurate.