Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference /

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference /

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management,...

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গ্রন্থ-পঞ্জীর বিবরন
সংস্থা লেখক:	SpringerLink (Online service)
অন্যান্য লেখক:	Wilson, Elizabeth J. (Editor), Hair, Joseph F. (Editor)
বিন্যাস:	বৈদ্যুতিন গ্রন্থ
ভাষা:	English
প্রকাশিত:	Cham : Springer International Publishing : Imprint: Springer, 2015.
মালা:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
বিষয়গুলি:	Business. Marketing. Leadership. Sales management.
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