Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis /
In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze b...
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| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Contributions to Management Science,
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| Online Access: | Click here to view the full text content |
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Table of Contents:
- Introduction
- Fundamentals
- Cooperative advertising models in supply chain management
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
- A manufacturer-retailer supply chain with fuzzy customer demand
- Resumé.