Big Data and Analytics : Strategic and Organizational Impacts /
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive...
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Format: | eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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Online Access: | Click here to view the full text content |
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