The Effects of Brand Equity, Brand Trust, Product Involvement, Value Consciousness, Attitude and Shariah Compliance on Halal Purchase Intention in Bangladesh: Religiosity as a Moderator /
Many researches done on the issue of purchase intention, brands and brand equity but this study focuses only on the Halal paradigm. We have limited our study within the Islamic Banking Industry of Bangladesh. Even though Bangladesh is a Muslim major country, yet awareness and knowledge of what is Ha...
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| Format: | Thesis Book |
| Language: | English |
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Perlis, Malaysia
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis
2019
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