The Effects of Brand Equity, Brand Trust, Product Involvement, Value Consciousness, Attitude and Shariah Compliance on Halal Purchase Intention in Bangladesh: Religiosity as a Moderator /

अन्य संस्करण दिखाएं (2)

Many researches done on the issue of purchase intention, brands and brand equity but this study focuses only on the Halal paradigm. We have limited our study within the Islamic Banking Industry of Bangladesh. Even though Bangladesh is a Muslim major country, yet awareness and knowledge of what is Ha...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Mohsina Fatema
निगमित लेखक:	Universiti Malaysia Perlis
स्वरूप:	थीसिस पुस्तक
भाषा:	English
प्रकाशित:	Perlis, Malaysia School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis 2019
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समान संसाधन

The Effects of Brand Equity, Brand Trust, Product Involvement, Value Consciousness, Attitude and Shariah Compliance on Halal Purchase Intention in Bangladesh: Religiosity as a Moderator /
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