Essentials of contemporary advertising /

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Bibliographic Details
Main Author: Arens, William F. (Author)
Other Authors: Schaefer, David H.
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin c2007.
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Description
Physical Description:xxviii, 558 pages: illustrations (chiefly colour) map; 28 cm.
Bibliography:Bibliography : p. 506-521.
ISBN:0073136662 (pbk)
9780071106276