Essentials of contemporary advertising /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill/Irwin
c2007.
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Physical Description: | xxviii, 558 pages: illustrations (chiefly colour) map; 28 cm. |
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Bibliography: | Bibliography : p. 506-521. |
ISBN: | 0073136662 (pbk) 9780071106276 |