Essentials of contemporary advertising /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
c2007.
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| 035 | |a (OCoLC)ocm62326940 | ||
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| 090 | 0 | 0 | |a HF5821 |b A681 2007 |c f |
| 100 | 1 | |a Arens, William F., |e author | |
| 245 | 1 | 0 | |a Essentials of contemporary advertising / |c William F. Arens, David H. Schaefer. |
| 264 | 1 | |a Boston |b McGraw-Hill/Irwin |c c2007. | |
| 264 | 4 | |c ©2007 | |
| 300 | |a xxviii, 558 pages: |b illustrations (chiefly colour) map; |c 28 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Bibliography : p. 506-521. | ||
| 541 | |a BAJUNAID SDN BHD |d 14-05-07 | ||
| 591 | |a PER.2/KLBF/07/112(f) | ||
| 594 | |a 12-07-07 | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Schaefer, David H. | |
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