Consumer behavior /

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Bibliographic Details
Main Author: Kardes, Frank R. (Author)
Other Authors: Cronley, Maria L., Cline, Thomas W. (Thomas Warren)
Format: Book
Language:English
Published: Australia South-Western Cengage Learning 2011.
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Description
Physical Description:xx, 421pages illustrations (some colour) 26 cm.
ISBN:9780538745406 (hc)
0538745401