APA (7th ed.) Citation

Murphy, K. J. (1994). Back-to-basics loyalty: How to keep employees & customers faithful to your company. Golden Books Centre.

Chicago Style (17th ed.) Citation

Murphy, Kevin J. Back-to-basics Loyalty: How to Keep Employees & Customers Faithful to Your Company. Kuala Lumpur: Golden Books Centre, 1994.

MLA (8th ed.) Citation

Murphy, Kevin J. Back-to-basics Loyalty: How to Keep Employees & Customers Faithful to Your Company. Golden Books Centre, 1994.