APA (7th ed.) Citation

Mercer, D. (1996). Marketing (2nd ed.). Blackwell Publishing.

Chicago Style (17th ed.) Citation

Mercer, David. Marketing. 2nd ed. Oxford, UK: Blackwell Publishing, 1996.

MLA (8th ed.) Citation

Mercer, David. Marketing. 2nd ed. Blackwell Publishing, 1996.

Warning: These citations may not always be 100% accurate.