APA (7th ed.) Citation

Raphel, M., Raphel, N., & Raye, J. (2005). The complete idiot's guide to winning customer loyalty. Alpha Books.

Chicago Style (17th ed.) Citation

Raphel, Murray, Neil Raphel, and Janis Raye. The Complete Idiot's Guide to Winning Customer Loyalty. Indianapolis: Alpha Books, 2005.

MLA (8th ed.) Citation

Raphel, Murray, et al. The Complete Idiot's Guide to Winning Customer Loyalty. Alpha Books, 2005.