Managing product innovation /
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Elsevier JAI
2005.
|
| Series: | Advances in business marketing & purchasing
v. 13 |
| Subjects: | |
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| 245 | 0 | 0 | |a Managing product innovation / |c edited by Arch G. Woodside. |
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| 650 | 0 | |a New products |x Management. | |
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