APA (7th ed.) Citation

Moisander, J., & Valtonen, A. (2006). Qualitative marketing research: A cultural approach. SAGE Publications.

Chicago Style (17th ed.) Citation

Moisander, Johanna, and Anu Valtonen. Qualitative Marketing Research: A Cultural Approach. London: SAGE Publications, 2006.

MLA (8th ed.) Citation

Moisander, Johanna, and Anu Valtonen. Qualitative Marketing Research: A Cultural Approach. SAGE Publications, 2006.

Warning: These citations may not always be 100% accurate.