Qualitative marketing research : a cultural approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications
2006.
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| Series: | Introducing qualitative methods
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| Subjects: | |
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| Physical Description: | xi, 227 pages: 25 cm. |
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| ISBN: | 1412903807 (hc) 1412903815 (pbk) |