Managing successful high-tech product introduction /

Managing successful high-tech product introduction /

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Bibliographic Details
Main Author: Senese, Brian (Author)
Format: Software eBook
Language:English
Published: Boston Artech House c2002
Series:The Artech House technology management and professional development library
Subjects:
New products > Management
High technology industries > Marketing.
Product management.
Selling > High technology.
Commercial products > Testing.
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Description
Item Description:Accompanied by CD ROM (701001228).
Physical Description:xiv, 291 pages illustrations 24 cm. + 1 computer optical disc (4 3/4 in.).
Bibliography:Includes bibliographical references and index.
ISBN:1580532896

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