Knowledge-based marketing : the twenty-first century competitive edge /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications
c2004.
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| Subjects: | |
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| Physical Description: | xi, 274 pages: illustrations; 24 cm. |
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| Bibliography: | Bibliography : p. 254-267 |
| ISBN: | 1412900034 (pbk) 0412900034 (pbk) 0412900026 9781412900027 |