APA (7th ed.) Citation

Milligan, A., & Smith, S. (2002). Uncommon practice: People who deliver a great brand experience. Financial Times/Prentice Hall.

Chicago Style (17th ed.) Citation

Milligan, Andy, and Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. Harlow: Financial Times/Prentice Hall, 2002.

MLA (8th ed.) Citation

Milligan, Andy, and Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. Financial Times/Prentice Hall, 2002.