Milligan, A., & Smith, S. (2002). Uncommon practice: People who deliver a great brand experience. Financial Times/Prentice Hall.
Citace podle Chicago (17th ed.)Milligan, Andy, a Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. Harlow: Financial Times/Prentice Hall, 2002.
Citace podle MLA (8th ed.)Milligan, Andy, a Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. Financial Times/Prentice Hall, 2002.
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