Brand management : a theoretical and practical approach /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Times/Prentice Hall,
2002.
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| Subjects: | |
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| Physical Description: | xvi, 331 pages: illustrations; 25 cm. |
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| ISBN: | 0273655051 |