Brand spirit : how cause related marketing builds brands /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons
c1999.
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| Subjects: | |
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| Physical Description: | xxiii, 281 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 047198776X |