Cita APA (7th ed.)

Blumberg, D. F. (2003). Managing high-tech services using a CRM strategy. St. Lucie Press.

Cita Chicago (17th ed.)

Blumberg, Donald F. Managing High-tech Services Using a CRM Strategy. Boca Raton, FL: St. Lucie Press, 2003.

Cita MLA (8th ed.)

Blumberg, Donald F. Managing High-tech Services Using a CRM Strategy. St. Lucie Press, 2003.