How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
John Wiley & Sons
2002.
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| Subjects: | |
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| 090 | 0 | 0 | |a HF5813 A74A311 2002 |
| 100 | 1 | |a Aitchison, Jim., |e author | |
| 245 | 1 | 0 | |a How Asia advertises : |b the most successful campaigns in Asia-Pacific and the marketing strategies behind them / |c Jim Aitchison. |
| 264 | 1 | |a Singapore |b John Wiley & Sons |c 2002. | |
| 300 | |a xviii, 411 pages: |b illustrations; ports. |c 26 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 650 | |a Advertising |z Asia. | ||
| 650 | |a Advertising |z Pacific Area. | ||
| 650 | |a Communication in marketing |z Asia. | ||
| 650 | |a Communication in marketing |z Pacific Area. | ||
| 650 | |a Advertising campaigns. | ||
| 650 | |a Brand name products |x Management. | ||
| 942 | |2 lcc |c BK-OS | ||
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| 999 | |c 82019 |d 82019 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5813 A74 A311 02002 |7 0 |9 71736 |a PTSFP |b PTSFP |c 1 |d 2021-07-31 |l 0 |o HF5813 A74A311 2002 |p 004310 |r 2021-07-31 |t 1 |w 2021-07-31 |y BK-OS | ||