How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

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Bibliographic Details
Main Author: Aitchison, Jim (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons 2002.
Subjects:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.
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