Marketing research: within a changing information environment. /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Software eBook |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
c2003
|
| Edition: | Second edition |
| Subjects: | |
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| Item Description: | Accompained by CD ROM (701000674) |
|---|---|
| Physical Description: | xxiii, 720 pages: illustrations 26 cm. + 1 computer optical disc (4 3/4 in.) |
| Bibliography: | Includes bibliographical references (p. 687-698) |
| ISBN: | 0072538392 |