The advertised mind groundbreaking insights into how our brains respond to advertising /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
London Sterling, Va.
Kogan Page
2005.
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| Subjects: | |
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| Item Description: | "Millward Brown." An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001). |
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| Physical Description: | xxiv, 232 pages: illustrations; 24 cm. |
| Bibliography: | Includes bibliographical references (p. [221]-226) and index. |
| ISBN: | 0749443669 (alk. paper) |