APA (7th ed.) Citation

Hendon, D. W. (1989). Classic failures in product marketing: Marketing principles violations and how to avoid them. Hardknocks Factory.

Chicago Style (17th ed.) Citation

Hendon, Donald W. Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them. Petaling Jaya: Hardknocks Factory, 1989.

MLA (8th ed.) Citation

Hendon, Donald W. Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them. Hardknocks Factory, 1989.