APA (7th ed.) Citation

Strauss, R. (2008). Marketing planning by design: Systematic planning for successful marketing strategy. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Strauss, Ralf. Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. Hoboken, N.J: John Wiley & Sons, 2008.

MLA (8th ed.) Citation

Strauss, Ralf. Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. John Wiley & Sons, 2008.

Warning: These citations may not always be 100% accurate.