Marketing planning by design : systematic planning for successful marketing strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2008.
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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| Physical Description: | xviii, 350 pages: illustrations; 25 cm. |
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| Bibliography: | Bibliography : p. 303-328. |
| ISBN: | 9780470721674 (hc) 0470721677 (hc) |