Romancing the customer : maximizing brand value through powerful relationship management/

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Bibliografski detalji
Glavni autor:	Temporal, Paul (Autor)
Daljnji autori:	Trott, Martin
Format:	Knjiga
Jezik:	English
Izdano:	Clementi John Wiley & Sons 2001
Teme:	Brand name products > Marketing. Relationship marketing.
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