Schultz, M., & Doerr, J. (2009). Professional services marketing: How the best firms build premiere brands, thriving lead generation engines, and cultures of business development success. John Wiley & Sons.
Chicago Style (17th ed.) CitationSchultz, Mike., and John Doerr. Professional Services Marketing: How the Best Firms Build Premiere Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. Hoboken, N.J: John Wiley & Sons, 2009.
MLA (8th ed.) CitationSchultz, Mike., and John Doerr. Professional Services Marketing: How the Best Firms Build Premiere Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. John Wiley & Sons, 2009.
Warning: These citations may not always be 100% accurate.